Time Warner Cable Prepares Hispanics for the Digital TV Transition

Eduardo Quezada

June 12, 2009 is the announced deadline for the digital transition to take effect as set by the U.S. Congress.

On that date all TV stations will only transmit signal in digital format. To help answer the many questions the transition to digital television (DTV) raises, Time Warner Cable, an industry leader and second-largest cable operator in the U.S., continues its comprehensive educational campaign called “Enterate y Conectate/Get Informed, Stay Connected” to help inform and prepare the Hispanic community for the DTV transition.

Through this campaign, Time Warner Cable wants to ensure the community stays connected and doesn’t go dark when the transition takes place. Time Warner Cable is committed to providing the right information to help the community make an informed decision that will prepare them for the DTV transition.

“We know there’s a lot of information on DTV and it can be overwhelming. At Time Warner Cable, we want to provide straight answers to consumers’ questions to help make the process easier to understand,” commented Stephen Pagano, Executive Vice President for Time Warner Cable West Region. “The DTV transition will affect everyone and we realize that there are many households still unclear about the digital transition. This campaign equips the community with extensive information from experts in the field, educating them in a unique and uncomplicated friendly manner so that they may make a well-informed personal decision on the DTV transition.”

Over the next 20 days, Time Warner Cable will reach out to the community through its educational campaign to provide free, bilingual community forums at various Walmart locations throughout Southern California.
Time Warner Cable has partnered with Eduardo Quezada, known in the USA Spanish speaking world for his more than 30 years of broadcasting news, to become an Ambassador in support of the campaign. He will lead the community educational forums along with other industry experts such as Jose Ulloa, the “Latino Cyberguy,” that will provide key information regarding the digital transition and how it will impact households. Consumers will have an opportunity to learn about the options and steps to take to continue enjoying their favorite programs and channels. The information will continue to be provided in Spanish and English to help ensure consumers are well aware of how they will be affected and what steps are needed to ensure they are DTV-ready. This campaign is a continuation of an earlier campaign that started in December 2008, it continues across Southern California starting in major divisions of Los Angeles County to Orange County.